December first is the World AIDS Day. AIDS affects hundreds of thousands of people in the United States alone. This illness is very serious and life threatening, as the majority knows. The causes and preventions should be made known to the public in order to help stop the spread of this fatal illness.

In honor of World AIDS Day many non-profits are turning to social media to raise awareness. Active celebrity social media users such as, Lady GaGa, Ryan Seacrest, and Justin Timberlake are going silent on their social media sites in order to help raise over a million dollars for AIDS research. This project was started by singer/ songwriter Alicia Keys on behalf of her charity Keep a Child Alive. The celebrities will start using their social media sites once a million dollars has been raised.

I find this use, or non use, of social media to be very cleaver. Twitter users are addicted to what their favorite celebrities have to say, and depriving them of that entertainment is a great idea in order to encourage people to donate to an honorable cause. The preparation behind doing so must be key in order to for to know why the use of social media has stopped and what they can do to help donate.

Great use of social media for a good cause!  

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